Search Engine Optimization Tips

Here’s some basic search engine optimization tips you can use that will go a long way to promote your web site so that the search engines can understand which keywords to use to access your site. Please keep in mind that once your site is optimized you also need outside links to your site. Optimizing a site will do you no good unless there is links from other websites pointed to your website. Once you have them established you don’t need to submit your site to the search engines…they will find you, however, submitting your site will do you no good unless you have outside links.

Graphics add color to a web site but be sure most of the content of your site is in text. Search engines can’t read graphics nor can they read flash.

Optimization

  • Imagine what keyword you would use to find your own web site. What service or products stands out (or do you want to stand out). 
  • Use no more than 3-4 keywords for each page on your site. Use those keywords in the page title, meta descriptions, meta keywords, as the first words at the top of your content in large print, h1 is best although not always pretty.
  • Use keyword(s) multiple times within the text on that page as well as in the alt text for graphics, as well as the table summary.
  • Use keyword in larger print as the last words on the page.
  • Use those same keywords in text links leading to that page, both from within and outside your site.
  • If you want to target multiple keywords, make sure you have a separate page for every 3-4 keywords.  Interior pages get indexed too.
  • Don’t listen to the wolf. For example when you hear that Google doesn’t rank exchange links very high it is just plain wrong. Link exchanges count very well on all the search engines. Anything that Google says about internet marketing is designed to promote Google and to discourage traffic from any other source.
  • You will probably have just as much traffic coming from links from other sites as from search engines, so write good descriptions when possible.
  • Most of your traffic will come from repeat visitors once your web site has been established. Make sure your site navigation is easy for the user to use.
  • Google’s PR system is no longer relevant. There is way too much emphasis on Google’s rating system which is now extremely close to being a random system.
  • There are more search engines on the net other than Google. Many of you may find that you get better quality traffic from Yahoo or Bing, or even other web sites.
  • Make sure there is an html element on your web site. Many search engines have difficulty tracking software generated links.  Don’t use frames.
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