Regarding Google’s attempt to control the links that go to your site, Do you really believe information from a large
corporation who’s only income is based on advertising?

I just hate to see people undo their good relevant links because Google
wants to sell more advertising, and destroy the basis of other search engines seo analytics.

They are lying to you. They’re lack of traffic is from a set of
analytics that have messed up their search results in an attempt
to destroy the basis of analytics for the other search engines.

We actually get more traffic from outside links than we get from any
single search engine, if you listen to Google, you will also lose that.

Removing the relevant links will not improve your google search
results, and will destroy your standing in other search engines, and
any traffic from outside links.

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How to Aim Your Website

Whatever you are selling, or whatever your service, if you want search engines to drive traffic your way you need to aim your pages. You do this with keywords. There is software and internet applications that you can use, however, no one knows your customers and your business better than you do. Think of what you would use, or your customers (ask them) would use to find your business (product or service).

A keyword is any word or phrase that best describes what you are aiming for. If your business is local in nature be sure to use city and state as part of your keyword phrase. Never use more than four keywords or keyword phrases for each page of your web site. If you want to target more keywords, make more pages. Make sure that your keywords are used in the links that go to that page, either from inside your web site, or from outside your web site.

Designing your website is the art of combining design and function by making the site unique and attractive while it is also easy to navigate (easy to use) by your clients or customers. After that is accomplished it is time to introduce optimization. Once you’ve decided which keywords you want to use they need to be sprinkled liberally throughout the page. In the title, the meta tag description, the meta tag keywords, At the top of the page in large print, in alt tags, within the content, and at the bottom of the page. You want to use the same keywords in onsite and outside links to that page. The same principal should be used on the home page AND any inside pages.

Keep in mind that you have a lot of competition for the first 3 pages of the search engines. Using this information gives you the best chance of showing up there.

Another important detail is the critical necessity for relevance. Links from outside the web site must be from pages that reflect the same type or category of web site content. For example if you have a link from a page that is labeled Miscellaneous Links and has travel, photography, medical all thrown together, it has very little value. Outside links are part of the optimization process. Without them your web site can be no more than an online business card.

Go here for more information and some revelant outside links: http://www.linkpackage.com

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Search Engine Optimization Tips

Here’s some basic search engine optimization tips you can use that will go a long way to promote your web site so that the search engines can understand which keywords to use to access your site. Please keep in mind that once your site is optimized you also need outside links to your site. Optimizing a site will do you no good unless there is links from other websites pointed to your website. Once you have them established you don’t need to submit your site to the search engines…they will find you, however, submitting your site will do you no good unless you have outside links.

Graphics add color to a web site but be sure most of the content of your site is in text. Search engines can’t read graphics nor can they read flash.

Optimization

  • Imagine what keyword you would use to find your own web site. What service or products stands out (or do you want to stand out). 
  • Use no more than 3-4 keywords for each page on your site. Use those keywords in the page title, meta descriptions, meta keywords, as the first words at the top of your content in large print, h1 is best although not always pretty.
  • Use keyword(s) multiple times within the text on that page as well as in the alt text for graphics, as well as the table summary.
  • Use keyword in larger print as the last words on the page.
  • Use those same keywords in text links leading to that page, both from within and outside your site.
  • If you want to target multiple keywords, make sure you have a separate page for every 3-4 keywords.  Interior pages get indexed too.
  • Don’t listen to the wolf. For example when you hear that Google doesn’t rank exchange links very high it is just plain wrong. Link exchanges count very well on all the search engines. Anything that Google says about internet marketing is designed to promote Google and to discourage traffic from any other source.
  • You will probably have just as much traffic coming from links from other sites as from search engines, so write good descriptions when possible.
  • Most of your traffic will come from repeat visitors once your web site has been established. Make sure your site navigation is easy for the user to use.
  • Google’s PR system is no longer relevant. There is way too much emphasis on Google’s rating system which is now extremely close to being a random system.
  • There are more search engines on the net other than Google. Many of you may find that you get better quality traffic from Yahoo or Bing, or even other web sites.
  • Make sure there is an html element on your web site. Many search engines have difficulty tracking software generated links.  Don’t use frames.
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    Hello world!

    Watch for my new blog: How to construct a good link for backlink placement.

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